Categories
Entrepreneurship Public Speaking

Building a Consumer Brand

Last week I was interviewed by Josh Turner.  Not the country singer Josh Turner, who’s song “Would You Go With Me” that I love, but Josh Turner of Gateway CFO.  Josh of Gateway is extremely nice and very patient.  After a Skype debacle that left him waiting for 15 minutes, I was finally able to connect with him and start the interview.

In this episode of Gateway to Profits (player below), Josh sits down with Erin Meagher from Kelapo Extra Virgin Coconut Oil. In just two years, Erin has grown Kelapo into a national brand with a strong distribution network, a unique manufacturing process, a tremendous reputation in the marketplace, and a product with tons of health benefits.  Click here to listen to this episode of Gateway to Profits.

Categories
Travel Uncategorized

Where does the time go?

Looking good in a hair net!

Another month has passed and no blog posts!  My travel schedule has been hectic.  Last week I was in Phoenix, Jacksonville, and Miami all within a week.  Here’s a picture from when I visited our manufacturing plant in Phoenix.  I had to wear a hair net while on the production line.  They were finishing up our new Kelapo baking sticks. Getting to see all the production and equipment, made it feel like I was taking part in a Mr. Rodger’s episode!!   I took some video as well and promise to edit it and post that soon too.  My goal will also be to post at least once a week in November!  Let’s see if I can do it 🙂

Here are some other new things that I didn’t have time to blog about lately:  Tampa Bay Metro Magazine   and Meet the Producer

Categories
Business Education Entrepreneurship Public Speaking

Go USF Bulls!

Z, Kelly, and I routing for the Bulls!

My alma mater is NC State so what am I doing routing for the Bulls?!?  I was at USF tonight speaking to the student members of the International Business Board.  That’s the president, Z, vice pres, Kelly and myself.  They had to teach me the USF sign, which is coincidentally very similar to the Wolfpack sign!

I haven’t spoken to a group of students since I left teaching.  It turned out to be more nerve racking than I thought.  But I LOVE sharing about my experiences in business and entrepreneurship.  If I can inspire one person to pursue their dream through my enthusiasm and dedication to business, then I feel successful.  That’s probably my motivation for starting this blog!

Categories
Business Reading Travel

Evil Plans for World Domination

In Flight Reading

I went up to Chi-town on Tuesday evening and brought along the book “Evil Plans.  Having fun on the road to World Domination”.  Probably, not the most appropriately named book for in flight reading!  But it’s really a light, playful look at making the most of your life and finding love with purpose. It is written by Hugh MacLeod, who draws cartoons on the back of business cards, and also authors the website GapingVoid.

I read the entire book, cover to cover, before we even touched down in Chicago.  Well the thoughts and ideas that it put in my head must have planted a seed for what was to come.  I can’t reveal too much before our next tradeshow, Expo East, but my evil plan for Kelapo is seemingly shaping up quite nicely!

Get the book.  Read it.  Even if you’re not an aspiring entrepreneur, like me 🙂

Categories
PR

The Steve Jobs of Coconut Oil

Everyone in Tampa Bay knows Charley Belcher, right?  He’s on Fox Good Day every morning covering local news pieces.  Last week, I got to meet Charley at a fabulous location on Davis Island for our coconut oil cooking demos.  I showed him how to make fried goat cheese bites, salmon burgers, and vegan chocolate cupcakes.  These were the same recipes that Alison and I made the week before at our Rolling Oats demonstrations in St. Pete and Tampa, if you happened to make it out.

My spots aired between Hurricane Irene coverage and news of Steve Jobs’ resignation from Apple.  Hence, Charley introduced me as the Steve Jobs of coconut oil!  Check it all out:
[youtube http://www.youtube.com/watch?v=tmRxSItK734&w=420&h=345]

Categories
Business Money

Is Now the Time to Invest in the Stock Market?

For the last two years, I’ve watched Squawk Box and Squawk on the Street every morning.  At night, it’s a whole hour of Mad Money with Jim Cramer.  Can I just tell you how annoyed I was when Cramer moved to the mornings as well after Mark Haines and Erin Burnett both left the Squawk?  It’s not that I don’t like him, but it’s enough hearing his rantings just once a day.  Well with all this economic news I’m absorbing, I figured I’d put it to use. I’ve had an untouched IRA account sitting in a money market fund for over two years.  I put it all in cash after the 2009 downturn in the economy.  As the stock market has been yo-yo’ing in the last two weeks, I’ve taken advantage and started buying into funds at a really low price.  It’s fun routing for lower and lower prices as I put all my money back into the market.  There’s enough time before I retire that all this economic uncertainty isn’t bothering me.  I see it as an opportunity.  Maybe I’ll even use a couple of Cramer’s stock suggestions!

How do you feel about the market?  Invest? Or sit this one out?

Categories
Business Start-Up

How-To Set Up a New Business

Lots of people dream of owning their own business but are unsure about how to get that business off the ground.  I went with the jump right in approach and didn’t spend a lot of time research or even planning before starting Kelapo in December of 2009.  It was a Monday morning when we decided to go through with the idea that had been brewing for awhile and by Friday afternoon, all parts of the business were in place and we were moving forward and didn’t look back.

I’ve been working on setting up another business entity and forgot about all the steps that are involved with paperwork, the state, and so forth and so I thought I’d give my tips and pointers to others who are trying to figure this stuff out on their own.  These are the steps for businesses in Florida.  I’m not saying it’s an extensive complete list either, so make sure you do your own homework but this should at least get you started.  *Click on the blue links for form templates or online access to forms.

1. Shareholders or Members Agreement  If you are a partnership or LLC, you’ll need to write out the parties that are entering into the business together as owners and the amount of shares or percentages of the company that each entity owns.  Also noted, are residing addresses, titles, and signatures.

2. Articles of Organization.  Very similar to the members agreement but this is what is filed on record with the State.  There is a filing fee associated with this and is around $70.  Here you establish all registered agents (owners) of the business, your place and purpose of business, and all contact information.

3. Annual Report.  After being accepted by the state, you’ll have to file the annual report each year with the Division of Corporations to remain active.  The cost is $130.  You can file as soon as Jan 1 and as late as May 1, but my suggestion is do it sooner rather than later to avoid late fees and reinstatement fees.

4. Fictitious Names.  Fictitious names, or DBAs (doing business as), also need to be filed.  If the parent company is called Robinson Inc, and you sell branded toys under the name Johnnie’s, then you need to register Johnnie’s as your fictitious name.  Companies do this when they may have more than one brand or subsidiary of their company.  This is another $50 fee for each fictitious name registered.

5. S-Corp Election. This is an optional step for LLC’s that wish to be classified as an S-Corp for tax purposes.  The original document, Form 2553, must be mailed to the Dept of the Treasury, IRS Center, Ogden, UT 84201. (Again, this address is specific to Florida).  There is a two month period for filing within the first fiscal tax year so if you have questions, refer them to you tax accountant.

6. Federal Tax ID.  Your company’s federal tax id is essentially the same identification system for businesses as your social security number is to you.  The official name is an Employer’s Identification Number (EIN).  It will be used for payroll, taxes, business to business transactions and more.  It is an online application.

That’s probably enough to keep you busy for an afternoon!  My next post will be about all things dealing with sales and money.  I’ll talk bank accounts, sales and use tax, merchant accounts, and more!